Table of Contents
DELIVERING SERVICE THROUGH INTERMEDIARIES AND ELECTRONIC CHANNELS Chapter 13Objectives for Chapter 13: Delivering Service through Intermediaries and Electronic Channels
Distribution---Time and Place Utility
Functions Performed by Intermediaries
Key Issues Involving Intermediaries
Exhibit 13-4 Summary of Benefits and Challenges for Franchisers of Service
Summary of Benefits and Challenges for Franchisees of Service
Exhibit 13-6 Summary of Benefits and Challenges in Distributing Services through Agents and Brokers
Exhibit 13-7 Summary of Benefits and Challenges in Electronic Distribution of Services
Strategies for Effective Service Delivery through Intermediaries